Gemological Institute of America (GIA)
There are four little words that make every gemologist’s heart skip a beat: Color, Clarity,
Cut, and Carat. And for the creator of the 4Cs, this is especially true. GIA grades each gem,
from the Hope Diamond to yours, with the same passion and expertise.
GIA asked for a brand campaign that highlighted their dedication to the consumer. It was localized
for the United States, India, and China, and included print, web, social, radio, and more.
Award:
2022 Horizon Interactive Awards Gold
